Illustrative Consistency Map example
This fictional example shows how the nine stages can be assessed. It is a demonstration of the review format, not a customer result.
Attract
Green — Aligned
The first promise is clear.
Engage
Amber — Needs attention
Content sets mixed expectations.
Enquire
Green — Aligned
The next step is easy to find.
Qualify
Amber — Needs attention
Questions vary between people.
Present
Red — Priority gap
The offer differs from the first promise.
Convert
Amber — Needs attention
Ownership of the next step is unclear.
Deliver
Green — Aligned
The agreed handover is understood.
Retain
Amber — Needs attention
Follow-up depends on the individual.
Refer
Red — Priority gap
There is no agreed referral process.
Four lenses at every stage
Message
What customers see and hear, and whether it stays consistent.
People
Who explains the offer, makes decisions and owns the next step.
Process
How qualification, follow-up, handovers and delivery actually happen.
Technology
Where existing tools, practical AI or automation help — and where they add unnecessary work.
What you receive
- A visual Consistency Map using green, amber and red stages
- The three highest-value points of misalignment
- A 30-day priority action plan
- Recommendations for what to fix, train, automate or leave alone
- A clear next-step recommendation
- An optional implementation, handover or managed-support pathway
A shared view of what to improve
Green marks a stage that is working consistently. Amber marks a point that needs clarification or stronger evidence. Red marks a priority point of misalignment. The map uses labels as well as colour, so the meaning stays clear.
Choose a useful next step
The recommendations may involve clearer wording, stronger sales conversations, team training or a simpler handover. We recommend technology where it supports the process and the people responsible for it.
We agree the review scope and required business information before starting. Please leave passwords and sensitive customer records out of your initial enquiry.
When the sales conversation needs support
If the review identifies a gap in pitch structure, qualification or presentation, Sales Training can help the team put the agreed process into practice.
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